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Store displays also are getting a new look. In 2014, Birkenstock will upgrade point-of-purchase materials, including wall, window and floor displays. “This is a major initiative for Fitflops us,” said Kahan. “We want to make sure the energy of the brand is better manifested at the point of sale and that it is presented in a Fitflop Sale way that’s fresh, new and energetic.”And though the company mostly wholesales to comfort independent retailers, in a demonstration of the brand’s changing image, Los Angeles-based Kitson recently started Fitflops Clearance to carry Birkenstock. Select styles also can be found in Nordstrom locations, J.Crew catalogs and on Zappos.com, among others. (A few branded Birkenstock stores operate within the U.S., Birkenstock Mayari but those are all independently owned and operated.)And while the label isn’t necessarily focused on opening new channels of distribution, it does welcome new accounts, with a particular Fitflop Sandals concentration on regaining previously lost business. “There are a few retailers out there who, for whatever reason, stopped doing business with us,” said Kahan. “Those are the stores Birkenstock Sandals we hope come back. We’re looking to grow with the people we are doing business with and gain back some of the people we lost.”With these plans in Mbt Shoes motion, the group’s numbers are already looking up. According to the CEO, the U.S. business jumped 25 percent in July, compared with the same month a year ago. http://www.fitflopsclearancesalesandals.com “The initial spring product reviews are going really well,” he added. “Our expectations for growth in 2014 are very aggressive. We feel it is our time — based Birkenstock on our new operating structure in the U.S., our close working relationship with our German partners and the emergence of a consumer desire for tried-and-true brands — to Cheap Birkenstocks recapture our share of the U.S. footwear market.”
When Ameribag, creator of the Healthy Back Bag, realized its popular ergonomic totes had become a must-have accessory in comfort Birkenstock Shoes shoe stores, it decided to join the footwear party. The company, which operates a 1,300-sq.-ft. flagship, Ameribag Adventures, in Kingston, N.Y., took a cue from its footwear accounts Fitflop Shoes and added Euro-comfort shoes from brands such as Birkenstock and Mephisto to the store’s mix. “We talked to some of our comfort [footwear vendors] about what we should Mbt Sandals do,” said Amy Ravinett, manager of retail services and co-buyer for the store.In the two years since Ameribag Adventures introduced footwear, the category has grown to 50 percent Birkenstock Outlet of the store’s sales, according to Ravinett (at right). While its distinctive kidney bean-shaped bags, developed by company Mbt Discount founders Margery and Irwin Gaffin, remain the store’s primary focus, shoes have been a welcome surprise for customers. “There is a lot of crossover,” Ravinett said. “People come for bags and say, ‘Oh, you have shoes,’ and buy them, too.”Related How Tamara Mellon Is Bringing Back Her Namesake Line From Mbt Bankruptcy
“The [wellness] hype is over. [Consumers want] things that improve posture and relieve back pain. Cushioning will be key, [with] stress reduction. [Many] baby boomers have back Birkenstock Sale issues, posture issues, plantar fasciitis, etc. We are working to accommodate this sector of the marketplace. Consumers want a product that feels great and looks good as well. Fitflops Shoes For Women We’re working to provide comfort, cushioning, stability and fashion.” — David Corsi, president & COO
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